Jefferies' analyst Timothy O'Shea questioned whether 'Star Wars' game buyers will pay more like consumers of EA's popular sports titles. Olson reaffirmed his overweight rating and $130 price target for Electronic Arts shares.Įven before the recent social media controversy, other analysts were concerned over 'Star Wars Battlefront II' prospects. 'We believe review scores for a game like Star Wars Battlefront are less important, given the strength of the Star Wars brand, but recognize the negative sentiment is a challenge.' 'Early reviews have been impacted by negative sentiment around a character progression system that publications and consumers believe overemphasize microtransactions,' analyst Michael Olson wrote in a note to clients Tuesday. Piper Jaffray noted the controversy is also detracting from the game's review scores. Post maintained his buy rating and $137 price target for Electronic Arts shares, representing 22 percent upside to Tuesday's close. Post added: 'We see recent controversies as a potential risk for unit sales vs buyside expectations, although EA has conservative estimates for Battlefront Live Services.' As for the Battlefront 2 hero costs controversy, EA indicated the original hero costs were established based on targeted rate of game play progression and balance (not economics).' In a note to clients Wednesday, analyst Justin Post said: 'Management highlighted game depth and quality, but did not provide an update on unit expectations.

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